One price. Out in the open.
Some of the biggest AI tools for dealers make you sit through a demo to find out what they cost. Ours is right here, and it's the whole price.
The 30-day promiseNothing booked in your first 30 days? Your next month is free.
Sign up and pay online, then we set it up with you on one call. Cancel any time from your dashboard. Questions? Talk to us
Everything in the $699
The owl does
- Answers every lead in under a minute24/7, nights and weekends included
- Replies in English, Spanish and PortugueseIn the buyer's own language
- Text, email and WhatsAppTexting turns on as soon as the carriers approve your number, usually within a couple of days
- Follows up for 90 daysWith buyers who go quiet
- Books visitsFrom your lot hours
- Sends leads into your CRMBy ADF email
You and your team
- Your dashboardTake over any chat
- Team alertsTo several people, with a reminder
- 5 sign-insNeed more? Ask and we add 5 more, free. Alert-only contacts don't count
- Weekly and monthly reportsResults, what's selling, cars sold
Each month
- No cap on leadsEvery lead gets an answer, however many come in
- Unlimited email and WhatsAppAt no extra cost
- 4,000 textsThen $0.03 each on your next bill. A heads-up at 80% and 100%, and the owl never stops replying
Setup and support
- Set up on one callWe connect it with you. No setup fee
- Carrier registration includedWe register your texting with the carriers. No extra fee
- Questions answered by a personThrough Talk to us
Pricing and terms
- Month to monthCancel any time, from your dashboard. A month already billed isn't refunded
- The 30-day promiseNo appointments booked in your first 30 days? Your next month is free
- Pause in slow seasonPause for 1 to 3 months any time. Nothing is charged while paused
- Up to 2 lotsEach lot after the second is quoted
- Your data is yoursDownloadable for 90 days after your plan ends
Count it in cars, not software.
Move the sliders to match your lot. This only shows what LotOwl has to do to pay for itself. We don't promise you a number of extra sales.
of shoppers who sent a dealer an inquiry and came back to the site still hadn't heard from a salesperson 24 hours later. The owl answers every lead in about a minute.
Source: Foureyes 2026 Automotive Dealer Benchmarks. 62.8% of sales leads didn't hear back from a salesperson within 24 hours of coming back to the dealer's site, and 61.2% of leads that bought did so within 3 days.
No demo. No contract. Just the price.
| Term | LotOwl | Matador | Impel | Podium | Fullpath |
|---|---|---|---|---|---|
| Price on the website | $699 a month | Not published. Book a demo | Not published. Book a demo | Not published. Book a demo | Not published. Book a demo |
| Contract | Month to month | Set term, renews automatically | Renews automatically at their then-current prices | 12 months, renews automatically | Renews automatically |
| Cancelling | Any time, in your dashboard | Email one address, 30+ days before the term ends. Fees are non-cancelable | Written notice 90+ days before the term ends | Written notice 30+ days before the term ends. Leave early and you owe the full term | Notice 30+ days before the term ends |
Swipe the table to see all five →
From each company's website and published terms, checked October 31, 2026. Terms can differ by contract. Some AI vendors, like Numa, run month to month.
Row by row: vs Matador · vs Impel · vs Podium · vs Fullpath
$699 a month. Every lead answered.
No setup fee, no contract. Nothing booked in your first 30 days? Next month free.