LotOwl vs Impel. With sources.
Impel is a big name with a long reach: thousands of dealers and OEMs, and dozens of languages. Here's how the two compare on price, contract and what each one does, taken from Impel's own website and terms.
Different lots, different fits.
LotOwl fits if you want
- The price up front: $699 a month, no setup fee
- Month to month, cancelled from your dashboard
- Your data free to download for 90 days if you leave
- To try it yourself before you talk to anyone
Impel fits if you need
- AI that answers phone calls and chat
- More than 80 languages
- A product built for enterprise dealer groups and OEMs
Row by row, side by side.
| Compared | LotOwl | Impel |
|---|---|---|
| Price on the website | $699 a month | Not published. Book a demo |
| How you start | Try it yourself as a buyer, then sign up | Book a demo |
| Contract | Month to month | Renews for the same term again, at Impel's then-current prices |
| Stopping renewal | Cancel any time | Written notice at least 90 days before the term ends |
| How to cancel | In your dashboard | By email, to one address |
| Leaving with your data | Download it any time up to 90 days after your plan ends | May charge at least 3x the monthly fee to move conversation data to a new provider |
| Channels | Text, email and WhatsApp. Instagram and Messenger coming soon | Chat and voice, and WhatsApp announced in 2024 |
| Languages | Multilingual: English, Spanish and Portuguese | More than 80 (Impel's claim) |
| First reply | About a minute, 24/7 | “Instant”, 24/7 (no number given) |
| Who it's built for | Independent used-car lots | Dealers, enterprise dealer groups and OEMs, in 50+ countries |
= ahead on that row. Texting turns on as soon as the carriers approve your number, usually within a couple of days. Source: Impel's website (impel.ai) and its terms and conditions (updated February 25, 2026), checked October 31, 2026. Terms can differ by contract. Not affiliated with Impel.
Questions about Impel.
How much does Impel cost?
Impel doesn't publish a price. Its website asks you to book a demo. LotOwl is $699 a month, with no setup fee.
Can you cancel Impel any time?
Impel's terms renew your plan for the same term again, at its then-current prices, unless you cancel in writing at least 90 days before the term ends. LotOwl is month to month: cancel any time in your dashboard.
What happens to your data if you leave Impel?
Impel's terms say it may charge at least three times the monthly fee to move your conversation data to a new provider. With LotOwl, you can download your data for 90 days after your plan ends.
See it before you pay a cent.
Send a lead as a buyer and watch the owl answer. $699 a month after that, no setup fee, no contract.