CarGurus
Both CarGurus lead formats, answered in about a minute.
LotOwl takes leads from the sites you already list on, answers buyers where they write, and sends everything into your CRM. Nothing new for your team to learn.
All of these are set up with you on your one setup call. Nothing extra to buy.
Talk to us about what you use and we'll check it before you sign up. Systems that send or take ADF lead emails, the standard format most dealer software uses, are the easiest to connect.
Where your buyers find you. We point each one at your LotOwl address with you on the setup call.
Both CarGurus lead formats, answered in about a minute.

Every Cars.com lead, answered in about a minute.
Leads from your Autotrader listings.
KBB leads, which arrive with Autotrader's.
Leads from your TrueCar dealer account.
Leads from your Edmunds dealer account.
Forms that send ADF, as most dealer website platforms can. Plain-email forms aren't read yet.
ADF is the standard lead format most listing sites and website forms use. If a site can email ADF leads, the owl can answer them.
Where the owl, LotOwl's AI agent, answers, in about a minute, day or night, in English, Spanish or Portuguese, whichever the buyer writes in.
Buyers write to your WhatsApp number. The owl answers.
The owl emails buyers and reads their replies.
Your own texting number. It turns on once the carriers approve it, usually within a couple of days.
Replies to your Facebook Page messages. Waiting on Meta's approval.
Replies to your Instagram messages. Waiting on Meta's approval.
Each buyer arrives in your CRM as a new lead, with the owl's whole conversation in the notes. We add your CRM's lead address on the setup call.
Most dealer CRMs have an ADF lead address. Give us yours on the setup call and every lead and its conversation goes there.
How your people hear about buyers who are ready, and where they pick up the conversation.
Ready to buy, visit booked, and a buyer who needs you.
Every lead and chat in one place. Take over any chat.
The owl sends buyers your own credit application link.
What the owl knows about your cars, so it answers with real prices and miles.
We find your cars on your website before the setup call.
Upload a CSV of your cars any time, for example an export from DealerCenter.
What happens on the setup call, and what changes for you after it. Something else? Talk to us.
Nothing. On the setup call we add your LotOwl lead address to each of your lead sources and your CRM with you, then send a test lead to check it arrives.
Yes. LotOwl's address sits next to the inbox you use now, so you still see every lead like before. The owl answers it too.
If the same buyer asks again within 30 days, from another site or another form, it stays one conversation. The owl doesn't answer them twice.
Forms that send ADF lead emails do, and most dealer website platforms can. Forms that send a plain email aren't read yet. Tell us your website provider and we'll check.
Tell us what you use and we'll check it before you sign up. Systems that send or take ADF lead emails, the standard format most dealer software uses, are the easiest to connect.
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