LotOwl reads every internet lead the moment it arrives, answers the buyer in under a minute, and keeps the conversation going until your team can take it from there.
Cars.com, Autotrader and your website forms send leads as ADF emails. CarGurus sends its own. All of them go to your LotOwl lead address, set up on your setup call.
It writes back in the buyer's language: English, Spanish or Portuguese. It answers by text, email or WhatsApp, at any hour.
Texting turns on as soon as the carriers approve your number, usually within a couple of days.
The owl reads the cars listed on your website every day. You can also upload a list of cars in a CSV file. It only talks about cars you actually have, and it follows your hours, your specials and your rules.
When a buyer is ready, the owl offers visit times from your lot hours and alerts the people you choose. If nobody picks the lead up, it sends a reminder. Every lead also goes into your CRM as an ADF email.
You see every conversation in your dashboard, sorted by who's ready to buy. Take over any chat with one tap, or pause the owl any time.
Pick a situation. On the left, the buyer's phone. On the right, what your team gets.
Sunrise Auto · example
These are examples. The real owl runs on a demo lot: no sign-up, no call.
Lots of buyers ask once and disappear. The owl checks back with them over 90 days, politely, and stops the moment someone says stop. A buyer who opts out is never contacted again.
A light check-in about their car
Something useful: it's still here, or one or two like it
No pressure: “I'll let you know if one like it comes in”
Real news, if there is any: a price drop or a car like theirs
A brief check-in with what's new on your lot
A brief check-in with what's new on your lot
The last one. Then nothing more
An email every week: leads answered, visits booked and buyers handed to your team.
A monthly email on what buyers are asking for, including cars they want that you don't have.
A monthly report of the cars the owl helped sell, from the sales your team marks.
Pay online. Then a short form with what the carriers need to register your texting.
We point your lead sources to LotOwl and learn your lot: hours, cars, team, financing.
Email and WhatsApp answer buyers from the end of the call.
As soon as the carriers approve your number, usually within a couple of days.
One call. We point your lead sources to LotOwl and learn your lot while you're on it. Email and WhatsApp answer buyers from the end of the call. Texting turns on as soon as the carriers approve your number, usually within a couple of days.
It answers from what you tell us on the setup call: your hours, your cars, your financing and trade-in options, your specials and your rules. It writes in the buyer's language: English, Spanish or Portuguese.
You can read every conversation, take over any chat with one tap and pause the owl any time. It only talks about cars you have, never promises approval or a rate, and hands buyers to your team when they want to talk numbers.
Yes. LotOwl answers and books; your CRM keeps your records. Every lead also goes into your CRM as an ADF email, which DealerCenter and most dealer CRMs take.
From the cars listed on your website, read every day. You can also upload a list of cars in a CSV file.
We point your lead sources to LotOwl and check everything works while you're on the call. No DNS records, no software to install.